Denotation - Actual/explicit meaning - description.
Connotation - Implied meaning, meaning behind it.
Representation - How the media re-present things to us - stereotypes. Print/moving image.
Layout - How elements are positioned. Print.
Narrative - The story.
Mise-en-scene - Everything in the scene - props, costume, make-up, performance, lighting.
Editing - The way the shots are put together.
Sound (digetic, non-digetic) - Digetic - they can hear. Non-digetic - they can't hear.
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